Major Grocer to Label Foods With Gene-Modified Content
By Stephanie Strom, NY Times, March 8, 2013
Whole Foods Market, the grocery chain, on Friday became the first retailer in the United States to require labeling of all genetically modified foods sold in its stores, a move that some experts said could radically alter the food industry.
A. C. Gallo, president of Whole Foods, said the new labeling requirement, to be in place within five years, came in response to consumer demand. “We’ve seen how our customers have responded to the products we do have labeled,” Mr. Gallo said. “Some of our manufacturers say they’ve seen a 15 percent increase in sales of products they have labeled.”
Genetically modified ingredients are deeply embedded in the global food supply, having proliferated since the 1990s. Most of the corn and soybeans grown in the United States, for example, have been genetically modified. The alterations make soybeans resistant to a herbicide used in weed control, and causes the corn to produce its own insecticide. Efforts are under way to produce a genetically altered apple that will spoil less quickly, as well as genetically altered salmon that will grow faster. The announcement ricocheted around the food industry and excited proponents of labeling. “Fantastic,” said Mark Kastel, co-director of the Cornucopia Institute, an organic advocacy group that favors labeling.
The Grocery Manufacturers Association, the trade group that represents major food companies and retailers, issued a statement opposing the move.
The labeling requirements announced by Whole Foods will include its 339 stores in the United States and Canada. Since labeling is already required in the European Union, products in its seven stores in Britain are already marked if they contain genetically modified ingredients. The labels currently used show that a product has been verified as free of genetically engineered ingredients by the Non GMO Project, a nonprofit certification organization. The labels Whole Foods will use in 2018, which have yet to be created, will identify foods that contain such ingredients.
The shift by Whole Foods is the latest in a series of events that has intensified the debate over genetically modified foods. Voters defeated a hard-fought ballot initiative in California late last year after the biotech industry, and major corporations like PepsiCo and Coca-Cola, spent millions of dollars to fight the effort. Other initiatives have qualified for the ballot in Washington State and Missouri, while consumers across the country have been waging a sort of guerrilla movement in supermarkets, pasting warning stickers on products suspected of having G.M.O. ingredients from food companies that oppose labeling. Proponents of labeling insist that consumers have a right to know about the ingredients in the food they eat, and they contend that some studies in rats show that bioengineered food can be harmful.
Gary Hirshberg, chairman of Just Label It, a campaign for a federal requirement to label foods containing genetically modified ingredients, called the Whole Foods decision a “game changer.”
“We’ve had some pretty big developments in labeling this year,” Mr. Hirshberg said, adding that 22 states now have some sort of pending labeling legislation. “Now, one of the fastest-growing, most successful retailers in the country is throwing down the gantlet.”
He compared the potential impact of the Whole Foods announcement to Wal-Mart’s decision several years ago to stop selling milk from cows treated with growth hormone. Today, only a small number of milk cows are injected with the hormone.
More than 90 percent of respondents to a poll of potential voters in the 2012 elections, conducted by the Mellman Group in February last year, were in favor of labeling genetically modified foods. Some 93 percent of Democrats and 89 percent of Republicans in the poll, which had a margin of error of plus or minus 3.1 percent, favored it.
But in the fight over the California initiative, Proposition 37, the opponents succeeded in persuading voters that labeling would have a negative effect on food prices and the livelihood of farmers.
That fight, however, has cost food companies in other ways. State legislatures and regulatory agencies are pondering labeling on their own, and consumers have been aggressive in criticizing some of the companies that fought the initiative, using Twitter and Facebook to make their views known.